The Prohibition Hangover
In the book The Prohibition Hangover,
Garrett Peck explores the often-contradictory social history of alcohol
in America, from the end of Prohibition in 1933 to the twenty-first
century. For Peck, Repeal left American society wondering whether
alcohol is a consumer product or a controlled substance, an accepted
staple of social culture or a danger to society. Today the legal
drinking age, binge drinking, the neoprohibitionist movement, the 2005
Supreme Court decision in Granholm v. Heald
that rejected discriminatory curbs on wine sales, the health benefits
of red wine, advertising, and other issues remain highly contested.
Based
on primary research, including hundreds of interviews with those on all
sides—clergy, bar and restaurant owners, public health advocates,
citizen crusaders, industry representatives, and more—as well as
secondary sources, The Prohibition Hangover provides
a panoramic assessment of alcohol in American culture. Traveling
through the California wine country, the beer barrel backroads of New
England and Pennsylvania, and the blue hills of the Kentucky Bourbon
Trail, Peck places the concerns surrounding alcohol use within the
broader context of American history, religious traditions, and
governance.
Society is constantly evolving, and so are our drinking habits. Cutting through the froth and shedding the maraschino cherries, The Prohibition Hangover
examines the modern American temperament towards drink amid the $189
billion dollar a year industry that defines itself by the production,
distribution, marketing, and consumption of alcoholic beverages.